Key Data, a Direct partner

The most trusted lodging data platform

Key Data’s ProData product is designed to save lodging teams hours of aggregating data sources by seamlessly providing one trusted place for real-time, data-driven decision making thanks to direct integrations with reservation systems. Over 2,300 professional lodging teams around the globe are using Key Data’s expanding portfolio of business intelligence and comparative data products to save time, increase revenue & beat their competition. 

Insights backed by experience

Created by property managers for property managers

Key Data is passionate about building flexible, real-time solutions that provide true visibility into the performance of short-term rentals. We offer an ensemble of business intelligence tools that tell the story of your company’s key metrics with easy-to-grasp reporting.

A seamless integration with Direct software provides a trusted and anonymous data exchange with competitors in your local and regional markets to provide the industry's only comparative data solution. Unlike scraped data, direct-sourced reservation information tells the whole story. The result: the most accurate, real-time short term rental data available.

The vacation rental data & analytics solution for professionals

Ready to level up your data & insights?

Create your account in minutes with a risk-free, 15-day trial as the first step in taking your business to the next level. You can also contact our sales team to request a demo.

Connect with Key Data

Increase your performance with data & insights embedded in Direct.

A breath of fresh air

We live and breathe STR, and we never, ever stop innovating.